ZIP, LIGHTNING JOURNEY INTO THE CHOCOLATE WORLD CLAIM OF EUROCHOCOLATE 2010

The 17th Eurochocolate edition from 15th to 24th October. Chocolate becomes an everyday gesture like…Zip and Unzip. And Costruttori di Dolcezze proposes Tiramigiù (pull-me-down)!

The 17th edition of Eurochocolate Perugia will be from 15th to 24th October 2010 and having as claim       “ Zip! Viaggio lampo nel cioccolato ”, (Zip! Lightning journey into the Chocolate World) and as logo, a world – the very chocolate one, closed (or open, it depends on the point of view...) by a zip.

An entire world to discover and to safeguard, in which travelling is knowledge.

“It’s what we’re doing with Eurochocolate -states Eugenio Guarducci – who has opened the chocolate world for years to let it know in every aspect. Therefore, let’s zip again. Anyway, ends Guarducci up - everything you have on, a jumper or a pair of trousers, a bag or a rucksack or a suitcase, you zip and unzip many times a day. It’s an everyday gesture like…eating chocolate. But it’s also an instrument, main character of each journey”.

Zip it’s even a way of compressing a file, to make it lighter and transfer it faster. Or rather, a manner of communicating…in a flash!

So, Eurochocolate chooses for 2010 a modern and young language. Immediate.

Costruttori di Dolcezze, gives a tribute to 2010’s claim, announcing the birth of a new chocolate product, official gadget of the festival, with an appealing name: Tiramigiù (pull – me -  down)!

And, if it’s true that the most sold cake in the world is Tiramisu, who knows if also Tiramigiù would get such a great success?

Gluttons have been warned…

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